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Government of AP Signs MoU with Hindustan Unilever Ltd, P&G and ITC to Support Economic Empowerment of Women

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AP govt ties up with ITC, HUL and P&GOn 3rd August 2020, The state government of Andhra Pradesh(AP) signs a memorandum of Understanding(MoU) with three International FMCG (Fast-moving consumer goods) companies- Hindustan Unilever Ltd (HUL), ITC ltd., and Procter and Gamble (P&G) to provide marketing and technological support for the economic empowerment of the women and to make them self-reliant.

  • The MoU was signed in the presence of Y S Jaganmohan Reddy at his camp office in Tadepalli.
  • Raju Babu, CEO of Society for elimination of rural poverty(SERP) on behalf of the government signed the MoU while Joseph Verkey of P&G, Rajnikant Rai of ITC and Ramakrishna Reddy of HUL signed the MoU.

The state government of Andhra Pradesh is set to launch two schemes YSR Cheyutha and YSR Asara to support the empowerment of women. Around Rs. 11,000 crores per year will be distributed under both the schemes which will be around Rs. 44,000 crores for 4 years which will benefit around 1 crore women.

YSR Cheyutha:

i.The YSR Cheyutha scheme is set to launch on 12th August 2020, to support the women of the minority groups (SC, ST, BC) aged between 45 and 60.

ii.Financial assistance of Rs. 18,750 per annum that is Rs. 75,000 for four years will be provided to the women under the scheme to support them to become self-reliant and change their economic status.

iii.Under this scheme around Rs. 4,500 crores will be distributed.

YSR Asara:

i.YSR Asara is set to be launched in September 2020, which will benefit around 90 lakh women of around 9lakh self-help groups.

ii.Under this scheme around Rs. 6,700 crores will be distributed.

Features of MoU:

i.The companies will support the women under the YSR Cheyutha and YSR Asara schemes.

ii.They will provide marketing opportunities and technology support for the women under the schemes which will benefit around 25 lakh women in AP.

iii.This MoU will provide more employment opportunities with constant income for the women.

Other Launch – Chief Minister also launched a web portal called HYPERLINK “ to provide information on various issues like cyber crime, harassment and other issues for women safety. The portal will create awareness on how and where to complain about the crime, how to download Disha App and has all the important phone numbers to contact.


i.‘Shakti’ – HUL’s programme for women empowerment in Chittoor district.

ii.ITC stated that the company can extend cooperation with the state government in areas like watershed programs, social forestry, health and sanitation and post harvesting programs.

Key People:

Sanjiv Mehta, Chairman and Managing Director(CMD) of HUL, Sanjiv Puri, Executive Director of ITC and Madhusudan Gopalan, CEO of P&G India participated over a virtual platform along with Ministers Peddireddy Ramachandra Reddy, Botcha Satyanarayana, and Chief Secretary Nilam Sawhney.

About Andhra Pradesh:
Chief Minister– Y. S. Jaganmohan Reddy                           
Governor– Biswa Bhusan Harichandan

Recent Related News:

i.APChief Minister Y.S. Jagan Mohan Reddy re-launched zero interest loan scheme for Women Self-Help Groups(SHGs) by releasing a sum of Rs 1,400 crores to 8.78 lakh SHGs (to benefit about 91 lakh members) for the welfare of women.

ii.AP Chief Minister Y.S. Jagan Mohan Reddy has launched Rs 1,110 crores ‘ReStart’ a new programme to support & boost the Micro, Small and Medium Enterprise(MSME) sector in the State.