The Government of India (GoI) through its citizen engagement platform MyGov announced the first-ever ‘National Creators Award’ to recognise and celebrate the contributions of new-age influencers, and content creators and celebrate India’s digital creator economy.
- The awards will recognise outstanding creativity and innovations across over 20 categories in diverse sectors such as education, social change, environmental sustainability, gaming, and more.
Note: The nominations for the National Creators Award are open till 21 February 2024 on the MyGov website.
Objective:
The award aims to highlight the diverse voices and talents that shape India’s growth, influence its cultural narrative, contribute to positive social change, and promote innovation and creativity in the digital sphere.
Award Categories:
| S.No | Category | Recognition of the Creator |
|---|---|---|
| 1 | Best Storyteller Award | Creators who promote India’s cultural ethos via creative storytelling |
| 2 | The Disruptor of the Year | Creator who challenged the status quo, driving significant change or innovation. |
| 3 | Celebrity Creator of the Year | Honours celebrities who use their platform for positive impact |
| 4 | Green Champion Award | Creators advocating for environmental sustainability. |
| 5 | Best Creator For Social Change | Creator advocating for social causes, inclusivity, empowerment, and positive change. |
| 6 | Most Impactful Agri Creator | Celebrates those educating and inspiring about advancements that benefit farming |
| 7 | Cultural Ambassador of The Year | Promoter of Indian culture via lifestyle content. |
| 8 | International Creator Award | Global creators who augment India’s culture & soft power |
| 9 | Best Travel Creator Award | Creators showcasing India’s rich tourism potential via travel content. |
| 10 | Swachhta Ambassador Award | Creators dedicated to promoting cleanliness |
| 11 | The New Indian Champion Award | Recognizes creators focused on nation-building activities & policy awareness |
| 12 | Tech Creator Award | Demystifying technology for all |
| 13 | Heritage Fashion Icon Award | Celebrating India’s sartorial heritage via promoting local brands |
| 14 | Most Creative Creator (Male & Female) | Creators blending entertainment and social impact |
| 15 | Best Creator in Food Category | Creator showcasing India’s culinary diversity. |
| 16 | Best Creator in Education Category | Enriching learners with informative content |
| 17 | Best Creator in Gaming Category | Promoting gaming through play, reviews, commentary |
| 18 | Best Micro Creator | Impactful within small, niche communities |
| 19 | Best Nano Creator | Fostering deep audience connections |
| 20 | Best Health and Fitness Creator | Promoting wellness and healthy living. |
Eligibility Criteria:
Age Requirement: Participants must be 18 years or above at the time of nomination.
Nationality and Residency: 19 categories for Indian nationals, 1 for international digital creators.
Platforms: Content must be published on one or more of the digital platforms such as Instagram, YouTube, X (formerly Twitter), LinkedIn, or Facebook.
Language: Submissions in English or any Indian language.
Nomination Process:
Self-Nomination: Self-nomination is allowed and the nomination must include platform links, impact description, and supporting reasons.
Nomination Limits: Self-nominate in a maximum of 3 categories; nominators can propose nominations in all 20 categories.
Evaluation and Selection Process:
Criteria: Evaluated based on creativity, impact, reach, innovation, sustainability, and alignment with award goals.
Jury Review: A panel of domain experts in government, academia, media, and civil society will review final nominations.
Selection: Winners are chosen based on the Jury’s evaluation and public votes.
Award Categories and Prizes:
i.Awards will be presented across 20 categories;
ii.A single winner will be selected for 19 categories; The International Creator Award will have 3 winners.
