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Flipkart signs MoU with the U.P. Government under  ODOP scheme

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Flipkart signs MoU with UP govt'sOn 8th August, 2020 E-commerce platform Flipkart signed a Memorandum of Understanding (MoU) with Uttar Pradesh Government’s One District, One Product (ODOP) scheme.

  • As part of the MoU, artisans, weavers and craftsmen under the One District, One Product (ODOP) scheme will be brought into the ‘Flipkart Samarth’ initiative. 
  • This partnership will enable the under-served communities to showcase their specialised products and crafts in the e-commerce platform. 
  • Rajneesh Kumar, Chief Corporate Affairs at Flipkart Group & Navneet Sehgal Additional Chief Secretary for Ministry of Micro, Small & Medium Enterprises and Export Promotion were present during the signing of MoU. 


i.Flipkart will provide training, dedicated space in Flipkart’s fulfilment centres, constant seller support, free cataloguing, marketing, account management, business insights and warehouse support. 

ii.The platform will give the artisans, weavers and craftsmen under the ODOP scheme to grow their business online to overcome the social and economic challenges that they face. 

About ‘Flipart Samarth’

i.On July 2019, Flipkart launched Samarth program to bring India’s artisans, weavers and handicraft producers onto e-commerce.

ii.It is associated closely with government bodies, NGOs and livelihood missions to identify and empower rural entrepreneurs, women-led enterprises, differently-abled entrepreneurs, artisans and weavers

About ‘One District One Product’

i.One District One Product scheme aims to encourage indigenous, specialized products and crafts of Uttar Pradesh. 

ii.Under this programme artisans, production units and associations are promoted by lending loan, establishing common facility centers and providing market assistance. 

iii.This scheme is an initiative under Department of MSME & Export Promotion, Uttar Pradesh. 

Earlier Deal

Previously, Flipkart had signed an MoU with Uttar Pradesh Khadi and Village Industries Board to benefit weavers and artisans by introducing Khadi fabrics into Flipkart e-commerce platform. 

Recent Related News:

i.Uttar Pradesh introduced an MoU Monitoring Mechanism to achieve efficient implementation of investment proposals by guiding interested investors to track the signed Memorandum of Understanding. 

ii.Amazon India partners with Eastern Railways to set-up a kiosk at Sealdah railways station in Kolkata, West Bengal.

About Uttar Pradesh
Chief Minister – Yogi Adityanath
Governor – Anandiben Patel