On February 11, 2021 Flipkart signed a Memorandum of Understanding (MoU) with Maharashtra Small Scale Industries Development Corporation (MSSIDC) and Maharashtra State Khadi & Village Industries Board (MSKVIB) to bring Maharashtra’s artisans, weavers, craftsmen and Small and medium-size Businesses (SMBs) of the state into the e-commerce strata. The MoU is signed under the Flipkart Samarth initiative.
- This partnership boosts the ‘Vocal for Local’ efforts of the Government of India.
Purpose– To boost the growth of Small scale enterprises in State.
Key People
The MoU was signed in the presence of State Industries Minister Subhash Desai and Minister of State, Industries, Aditi Tatkare.
About the Partnership:
This partnership helps the state’s local artisans, weavers, craftsmen and smaller industries to display their hallmark products like Khadi, Paithani sarees, wooden toys, handmade artifacts among others to the customers across the country.
Gist about Flipkart Samarth:
Launched: 2019
Aim: To empower sections of society that are less privileged or bodies that are committed to a greater good by providing them with opportunities that will help them to attain financial independence.
Business on Flipkart Marketplace: This program enables skilled local artisan communities to establish their business on the Flipkart Marketplace in an efficient, transparent and affordable manner.
Purpose: To eradicate the entry barriers for the local artisans by providing them time-bound incubation support. This will create ways to increase business and trade inclusion opportunities for these very important segments of society.
Other Benefits
i.It will also provide long term sustainable livelihood support.
ii.In addition to this, it also encourages artisans to conserve & pass on the local arts & crafts skills from generation to generations.
Recent Related News:
On 8th August, 2020 E-commerce platform Flipkart signed a Memorandum of Understanding (MoU) with Uttar Pradesh Government’s One District, One Product (ODOP) scheme. As part of the MoU, artisans, weavers and craftsmen under the One District, One Product (ODOP) scheme will be brought into the ‘Flipkart Samarth’ initiative.
About Maharashtra State Khadi & Village Industries Board (MSKVIB):
CEO– Dr. M. Neelima Kerketta
Headquarters– Mumbai, Maharashtra
About Maharashtra Small Scale Industries Development Corporation (MSSIDC):
MD– Pravin Darade
Headquarters– Mumbai, Maharashtra
