On 26th May 2020, The Karnataka State Mango Department and Marketing Corporation Ltd.(KSMD&MCL) and Flipkart signed a memorandum of understanding (MoU) to support the mango farmers in this mango season to sell their produce through the online platform of Flipkart.
Features of MoU:
i.The Flipkart will provide the platform for the Mango Board Farmer Producer Organisations, sellers, growers and traders by enrolling on the platform.
ii.Flipkart will provide training and capacity building on how to use the platform and the other user interfaces.
iii.The fruits from the Bengaluru urban, Kolar, Haveri, Hubballi-Dharwad and Belgaum will be available for the customers access through this platform.
iv.The varieties like Alphonso, Badami, Apoos, Banganapalli, Kesar, Neelam, Himam Pasand, Sendur and Mallika will be available on the Flipkart platform in batches of 3Kg.
Key Points:
i.The Indian Post Offices will support the delivery of produce to consumers as partners with the Mango Board.
ii.This partnership will create a potential revenue to the farmers by providing the needed market access to the consumers in the COVID-19 pandemic situations.
iii.To add a range of essentials to the platform, Flipkart has partnered with the Fast moving consumer goods(FMCG) and retail companies.
About KSMD&MCL:
Chairman- Rajendra Kataria
Established- January 19, 2011
Head Office- Bangalore, Karnataka
About Flipkart
Headquarter: Bangalore, Karnataka
CEO: Kalyan Krishnamurthy
