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‘e-lala’ portal for small traders launched by CAIT

Urban Development Minister M Venkaiah Naidu inaugurated “e-lala” an e-commerce portal of Confederation of All India Traders (CAIT). It is instigated to promote business-to-business and trader-to-customer transactions and reduce costs.

  • E-lala, an initiative of CAIT is aimed at promoting the interests of 77 crore small businesses in the context of rapid expansion of e-commerce in the country.

'e-lala' portal for small traders launched by CAITAbout E-lala
E-lala is a city and location based portal seeks to promote business-to-business and trader-to-customer transactions in a city and thereby eliminating middlemen and resulting in reduced cost of goods and services.

  • Its distinctive features include a speciality corner promoting unique products associated with each city.
  • An inquiry corner enables consumers to post their enquiries for a particular product which will be responded to in 24 hours.
  • An artisan corner enables artisans and entrepreneurs to display their products.
  • E-lala also enables physical stores to have their own online stores enabling them to retain their customer base besides additional source of growth in business.

Online shoppers in the country are expected to increase from 34 million in 2014 to 100 million in 2016 and e-commerce has grown manifold from Rs 3,600 cr in 2011 to Rs 53,000 cr in 2015. So, this city-based portal with involvement of only local traders, choosing an object becomes easy for consumers.