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CII Signs MoU with Amazon India to Bring Benefits of e-commerce to MSMEs in 10 States across India

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CII, Amazon India join hands to boost MSMEOn December 9, 2020 Confederation of Indian Industry (CII) signed a Memorandum of Understanding (MoU) with Amazon India( to enable benefits of Electronic(e)-commerce to Micro Small and Medium Enterprises (MSMEs) in 10 states across India at the 17th CII Global SME Business Summit 2020 organized by Confederation of Indian Industry (CII) in partnership with the Ministry of MSME, Government of India under the theme: Reboot to Rebound: Stimulating Demand & Supply Side, This will boost MSMEs in domestic & international trade.

  • CII and Amazon India aims to bring a digital transformation for MSMEs for these states, through this partnership

Provisions to MoU:

i.Amazon India and CII will work together with MSME Ministry to help lakhs of MSMEs in these states to leverage technology to reach customers in India and globally  through the adoption of e-commerce.

ii.To enable MSMEs to sell their products online, Amazon India  and CII will conduct training, workshops and host masterclasses.

iii.In order to simplify exports with ecommerce for these MSMEs, Amazon India and CII will work jointly to create a special exports module

  • The special export module consists of a detailed step by step guide for MSMEs to start export using e-commerce.

Key Info:

CII and Amazon will publish regular reports that includes, market analysis and insights for MSMEs about the categories, marketing, and branding of their products, logistics, success stories of MSME and also the information about the top performing products.


Amazon India made 3 key announcements in January 2020: Digitizing 10 million MSMEs, Enabling $10 billion in ecommerce exports and Creating 1 million jobs- by 2025.

CII’s other tie up for MSMEs 

Recently, Mastercard, National Institute for Micro, Small & Medium Enterprises (ni-msme) and Confederation of Indian Industry (CII) entered into partnership to launch ‘Digital Saksham’, a capacity building initiative to drive awareness about digitization for Micro, Small and Medium Enterprises(MSMEs) in India.

Additional Info:

i.MSMEs are an important job creator and also form the backbone of Indian economy.

ii.The technology and  e-commerce, in the next 5 years  will play a vital role to help this growth and ensure the success of many MSMEs in domestic and in international markets

Recent Related News:

On November 24, 2020 In its effort to support SMEs(Small and Medium-sized Enterprises) and Start-ups ICCI (Inventivepreneur Chamber of Commerce and Industries) has signed MoU(Memorandum of Understanding) with HDFC Bank

Aim of the MoU– To empower SMEs and Startups

About Confederation of Indian Industry(CII):

President– Uday Kotak(Managing Director & CEO, Kotak Mahindra Bank Limited)
Director General– Chandrajit Banerjee
Headquarters– New Delhi, India