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Bharti AXA Life Introduced #GotYouCovered Campaign for Frontline Workers; Partners with Primero Skills & Training for this Initiative

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Bharti AXA Life ties up with Primero SkillsBharti AXA Life Insurance Company Limited introduced ‘#GotYouCovered Campaign’, during the observation of Universal Health Coverage Day 2020 on December 12.

The campaign is a special initiative to appreciate the frontline healthcare workers who are working to protect people from the ongoing COVID-19 pandemic.

Bharti AXA Life Insurance has partnered with Primero Skills & Training Pvt Ltd for its #GotYouCovered initiative.

Aim of the Partnership– To support insurer’s healthcare workers during the pandemic times, by providing masks that will protect them against the life and health risks.

Important Info:

i.Bharti AXA, with this campaign aims to reach out about 1 million Indians on Facebook, Twitter, Instagram and LinkedIn and spread awareness about the importance of protecting life and health against all uncertainties.

ii.As part of the partnership, Primero Skills & Training will promote this initiative and also encourages people to recognise the efforts of the frontline healthcare workers.

About #GotYouCovered Campaign

i.It educates people to invest in life and health insurance to create a safe and healthy future.

ii.It runs on ‘One Share-One Mask’ initiative, i.e., When one share is made about this initiative on social media, Bharti AXA will give one face mask to each healthcare worker or student registered with Primero Skills.

Additional Info

i.Primero Skills & Training, as part of the campaign distributed masks that were donated by Bharti AXA Life Insurance among the newly-trained healthcare workers and students at Delhi Police Station at Chittaranjan Park.

ii.This was done during a felicitation programme on the Universal Health Coverage Day.

Recent Related News:

On November 17, 2020 Karnataka Bank Limited(KBL) launched CASA (current account, savings account) of FY21 mobilisation campaign, that will begin from November 17, 2020 to March 4, 2021

About Bharti AXA Life Insurance Company Limited:

Currently, it is a joint venture between  Bharti Group(51%) and AXA(49%)
Formed and commenced business operations– 2006
Managing Director(MD) and Chief Executive Officer(CEO)– Parag Raja
HeadOffice– Mumbai, Maharashtra

About Primero Skills & Training Pvt Ltd:

It is a skill development organisation that imparts free skills and training programmes to youth under the Atmanirbhar Bharat initiative of the Government of India.

Founder and Managing Director– Jayanta Das
HeadOffice-Delhi, India