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Bharti AXA General Insurance Introduced Health AdvantEDGE, an Innovative Health Insurance Plan

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Bharti AXA General Insurance launches of Health AdvantEDGEBharti AXA General Insurance introduced  Health AdvantEDGE, an innovative health insurance plan. It is specifically designed to cater the healthcare and wellness needs of customers.

  • The insurer has launched the Bharti AXA Wellness Cuppa portal for its customers to boost customer engagement and experience.

About Health AdvantEDGE:

Cover: It provides cover from pre-hospitalization(60 days) to post-hospitalization(90 days) 

Sum Insured: From Rs 2 lakh to Rs 3 crore(with cashless facility and seamless claim procedure)

Age: The plan covers persons in the age group 91 days to 65 years, provides hospital cash benefits, air and road ambulance with an additional premium.


Restore Benefit

i.The basic sum insured will automatically restore, if the basic sum insured expires within the policy year.

ii.Even if the policyholder makes full use of the sum insured, the company will restore 100% of the basic sum insured, if the policyholder falls ill for the same or other illness or condition during the same year.

iii.This reduces the need for multiple policies and also ensures that policyholders have essential coverage at all times.

Reward points 

i.The policyholder will get reward points for inculcating healthy habits, under the wellness program.

ii.The reward points can be redeemed for discounts on policy premiums or concession on medical bills or consulting fees among others.

Ayush benefits

It provides Ayush benefits, that includes all expenses incurred on treatment in a hospital under Ayurveda, Yoga and Naturopathy Unani, Sidha and Homeopathy, and organ donor expenses.


Upon renewal, a 20% guaranteed  cumulative bonus for policyholders will be given in a claim-free policy year.

Optional maternity benefits

It also offers optional maternity benefits for insured females between the age of 18 to 45 years, opting for a three-year policy term.

Bharti AXA Wellness Cuppa portal

i.The policyholders through this  wellness portal and app can avail full range of wellness features and services in a single place.

ii.Besides the health rewards, the features also include video/teleconsultation, pharmacy, and diagnostic services, online chat with doctors, doctor’s appointment, doctor on call, and medical second opinion.

Recent Related News:

On December 9, 2020 Max Life Insurance Company Limited launched ‘Max Life Critical Illness and Disability Rider’ is a health insurance rider that offers customers protection from upto 64 critical illnesses. The company also launched ‘Max Fit’ , a comprehensive wellness programme(app).

About Bharti AXA General Insurance:

It is a joint venture company with a 51% stake from Bharti Enterprises and 49% stake of the AXA Group.

Established– 2008
HeadQuarters– Mumbai, Maharashtra
Managing Director(MD) and Chief Executive Officer(CEO)– Sanjeev Srinivasan
Tagline– Suraksha ka Naya Nazariya