In September 2025, Axis Bank Limited launched the 3rd edition of its flagship initiative, Sparsh Week, to be observed from September 1 to 5, 2025, under the theme “Raise the Bar.”
Exam Hints:
- What? Launch of Sparsh Week 2025
- Who? Axis Bank Limited
- Time Period: September 1 to 5, 2025
- Edition: 3rd
- Theme: “Raise the Bar”
- Principles: Own the Brand, Own the Customer, Act with Speed, and Zero Pendency
- Features: Home Loan starting at 7.6%, Let’s ListenSessions, Samaroh Outreach initiative
- Partnership: Axis Max Life Insurance & IPPB
- Products: Smart Wealth Advantage Guarantee Plan (SWAG), Smart Vibe Plan, Term Plans
About Sparsh Week 2025:
Aim: The programme is designed to enhance customer experience, foster employee engagement, and reinforce leadership presence across the Axis Bank network.
Principles: The initiative is anchored in four core principles such as Own the Brand, Own the Customer, Act with Speed, and Zero Pendency.
Mentorship Sessions: More than 40 senior leaders personally visited teams and customers across the 40 cities and conducted mentorship sessions and reinforced cultural values.
Key Offerings: The initiative provides home loans at attractive rates starting from 7.6%, customized to the Credit Information Bureau (India) Limited (CIBIL) profiles of customers. It also features special promotions across gold loans, current accounts, Axis Direct Demat accounts, foreign exchange (FOREX), lockers, family banking, and health insurance.
- It also offers ‘Let’s Listen’ sessions to capture real-time feedback; auto test drives and loan offers in selected cities; acknowledgement of clients across Micro Small and Medium Enterprises (MSMEs) to large corporates; and ‘Samaroh Outreach initiative’ aimed at engaging prospective customers in communities.
Axis Max Life Partnership with IPPB:
Axis Max Life Insurance Limited (formerly Max Life Insurance) partnered with India Post Payments Bank (IPPB) to distribute life insurance products to customers across Tier 3, Tier 4 and rural markets.
Products: The partnership will offer products such as the Smart Wealth Advantage Guarantee Plan (SWAG), Smart Vibe Plan, and term insurance plans.
Alignment: The partnership aligns with the Insurance Regulatory and Development Authority of India (IRDAI)’s vision, “Insurance for All by 2047”
About Axis Bank:
Managing Director (MD) & Chief Executive Officer (CEO) – Amitabh Chaudhry
Headquarters – Mumbai, Maharashtra
Established – 1993
Tagline – Badhti Ka Naam Zindagi
