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Atal Innovation Mission Partnered with Freshworks Inc., to Empower its Startup Innovators 

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Atal-Innovation-Mission-Partners-with-FreshworksIn a virtual programme, Atal Innovation Mission(AIM), a flagship initiative set up by the NITI Aayog, has partnered with Freshworks Inc., a customer-engagement software company to provide robust support to innovators and entrepreneurs in India. AIM has also collaborated with ScooNews, one of India’s largest education media houses to share and spread inspiring stories of grassroots innovations.

Key People

Apart from officials of AIM, NITI Aayog, and Freshworks, AIM incubators, startups, AIM-supported schools, mentors, and ACIC-shortlisted applicants were also present in the virtual programme

AIM Partnership with Freshworks Inc.,

Aim of the Partnership

To foster innovation and entrepreneurship among startup innovators and enhance competence of the institutions and startups in the AIM portfolio.

Freshworks Inc., to provide Credits

Freshworks Inc., under this partnership, will offer credits for its suite of products to AIM and its beneficiaries, which will enable startups to function efficiently while keeping a tab on costs in related activities.

Credits that are offered to the beneficiaries are related to the following:

  • Freshsales—Sales CRM Software, Freshdesk—Customer Support Software, Freshchat—Customer Messaging Software, Fresh Release—Agile Project Management Software. 
  • Freshcaller—Cloud Telephony Software, Freshmarketer—Marketing Automation Software, Freshteam—HR Management Software, Freshservice—and IT service management software.

Freshworks Inc., to do a white-glove onboarding 

As per the Statement of Intent (SoI), Freshworks Inc., will do a white-glove onboarding for startups, including a functional training in sales, marketing, and customer support use of cloud technology to  provide a better customer experience.

Resources and Mentorship will be Provided

The resources and mentorship to startups in the area of expertise of the Freshworks Inc.,  will also be provided, which includes access to virtual or physical office hours to interact with functional leaders from Freshworks and an extended mentor network.


Diverse webinars will be organised with AIM, which includes workshops, training of modules and other relevant topics.

AIM Partnership with ScooNews

i.Through this collaboration awareness will be generated on a large scale about various initiatives of AIM and Atal Tinkering Labs(ATL) to the education sector stakeholders, schools, faculties, educators and mentors will be provided quality perspectives, content and best practices from across the globe.

ii.ScooNews,through its network will support diverse events or competitions initiated by AIM.

iii.AIM & ScooNews will curate and publish ATL-related content, ed-tech news and stories of various startups and organisations supported by AIM on a monthly basis. 

iv.ScooNews to celebrate the top innovations of ATL Marathon will introduce a special publication.

What is White-glove onboarding ?

It is the most involved process of the three approaches, namely,  Each account has dedicated customer success consultants, personalized training, and fully accessible resources for after-hours assistance.

Recent Related News:

i.Atal Innovation Mission (AIM), NITI Aayog and Business Sweden on behalf of India-Sweden Healthcare Innovation Centre signed a virtual Statement of Intent (SoI) to boost the culture of innovation in India.

ii.NITI Aayog’s Atal Innovation Mission (AIM) in collaboration with Dell Technologies has launched the 2nd edition of Student Entrepreneurship Program (SEP 2.0) for young innovators of Atal Tinkering Labs (ATLs).

About Freshworks Inc.,
Founder & CEO– Girish Mathrubootham
HeadQuarters– San Mateo, California, United States

About Atal Innovation Mission (AIM)
Mission Director – Ramanan Ramanathan 
Headquarters – New Delhi, India