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AP Govt Signed MoU with Reliance Retail, Jio and Allana Group to Help Women SHGs Market Their Products

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AP-ties-up-with-Reliance-Retail-and-Allana-Group-to-help-women-self-help-groups-market-its-productsOn August 20, 2020 As part of implementation of the YSR Cheyutha scheme, Andhra Pradesh(AP) government has signed an Memorandum of Understanding(MoU) with Reliance Retail, Reliance Jio Infocomm and Allana Group to empower women and help women Self-Help Groups(SHGs) in the state to market their products. 

Key People

The MoUs were signed in the presence of Chief Minister Y.S. Jagan Mohan Reddy,  Ministers P. Ramachandra Reddy and S. Appala Raju, Principal Secretaries Gopal Krishna Dwivedi and Praveen Prakash among others.

Provisions of the MoU

Reliance Retail

JioMart Kirana

i.Reliance Retail will support the micro-grocery women retailers through the ‘JioMart Kirana’ stores, which will be digitally equipped and act as online stores.

ii.This will help JioMart to create new economic opportunities for micro-women entrepreneurs by extending the benefits of the JioMart Kiranas initiative.

Buy Harvested Produce & Provide Inputs

i.It will buy harvested produce directly from women farmers without middlemen, which will increase realisation.

ii.It will provide inputs for cultivation, harvesting, sorting and packing to increase output and add incremental value at the farm.

Reliance Fresh Fruits and Vegetables farmer connect programme

It will also support Women farmers through Reliance Fresh Fruits and Vegetables farmer connect programme.

Establish micro groceries- It will help establish micro groceries, modernise and digitise their stores.

Training & provisions– It will help women to run grocery retail shops, train them and provide them provisions at competitive prices.

Reliance Jio Infocomm

i.The tie-up is to establish a direct linkage between the government and beneficiaries for seamless implementation and monitoring.

ii.It will support the Government to connect to its beneficiaries using features of Jio Chat and will support the beneficiaries through its unique program called Jio Associate Program by promoting various Jio products and earn incremental revenues

Allana Group

i.The Allana Group, one of the largest exporters of processed food, will  extend technical support for rearing buffalos, cows, goat and sheep.

ii.It will provide modern packing methods and help in exports. It will also provide assistance to the women entrepreneurs to establish feed units and to retail sale of hygienic meat.

Note– The government had already entered into MoU with AMUL, HUL, ITC and P&G for supporting the YSR Cheyutha beneficiaries in the dairy and retail businesses

Schemes Launched

YSR Aasara

AP Govt will launch YSR Aasara scheme shortly, under which the debt burden of the SHGs, amounting to about Rs 6,700 crore per annum, will be carried by the state.

YSR Cheyuta

Y.S Jagan Mohan Reddy, Chief Minister of AP launched a scheme called YSR Cheyuta. Under this, a financial assistance of Rs 18,750 will be given to 25 lakh women each,  aged between 45 and 60, who belong to Scheduled Caste (SC), Scheduled Tribes (ST), Backward Class(BC) and minority communities annually and help them take up productive activities.

Note– AP Govt will spend Rs 11,000 crore every year for women empowerment.

Recent Related News:

i.AP Chief Minister (CM) Yeduguri Sandinti Jaganmohan Reddy launched the NIGHA application at Tadepalli, Andhra Pradesh.The app was developed by the Department of Panchayat Raj.

ii.In a bid to provide free medical treatment to the poor, The CM of AP, Yeduguri Sandinti Jaganmohan Reddy has inaugurated “YSR Aarogyasri scheme” at Eluru in West Godavari district of AP. The scheme will be extended to each district of the state from the month April 2020.

About AP:
Capital– Amaravathi
National Parks– Papikonda National Park, Sri Venkateswara Park, Rajiv Gandhi National Park