After Polio, the government has again roped Mr. Amitabh Bachchan to be the brand ambassador of its campaign against Hepatitis B.
 According to latest World Health organistion (WHO) data, hepatitis B is responsible for 1.4 million deaths every year globally, as compared to 1.5 million deaths from AIDS and 1.2 million each from malaria and tuberculosis. The health ministry has finalized talks with Bachchan and is set to launch the campaign in April,
Points to Remember:
- Amitabh Bachchan was made brand ambassador for the Polio Eradication Campaign in 2005 after polio cases peaked in India in 2002.
- Hepatitis B vaccine is also part of the government’s ambitious child immunization programme -Mission Indradhanush -against seven vaccine-preventable diseases.
- The health ministry plans to target 5% unvaccinated children every year in a bid to accelerate immunization coverage.
- According to World Health organisation (WHO) hepatitis B is responsible for 1.4 million deaths every year globally, as compared to 1.5 million deaths from AIDS and 1.2 million each from malaria and tuberculosis
- India has over 40 million hepatitis B infected patients.
- Every year, nearly 600,000 patients die from HBV (hepatitis B virus) infection in the Indian subcontinent.
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