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Airtel Announced the Multi Year Strategic Collaboration Agreement with Amazon to Tap Startups and SME

Airtel collaborates with Amazon to boost cloud offeringsOn 5th August 2020, Bharti Airtel announced the multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services(AWS) to provide a comprehensive set of cloud solutions to the large enterprises and Small and Medium Enterprises(SME) customers in India.

Features of the agreement:

i.Bharti Airtel will act as a channel partner for AWS to tap startups and SMEs and sell the products of AWS and bundle them with its public cloud offerings.

ii.The products linked to artificial intelligence and Edge among others will be offered to the SMEs.

iii.The Airtel cloud will build an AWS cloud practice supported by AWS professional services and will also develop differentiated Airtel Cloud products and capabilities that enhance AWS services, Airtel’s data center capabilities and Airtel’s network and telecommunications offerings.

iv.The integrated sale, consulting and support approach from Airtel and AWS and the enhanced security, scalability and cloud management will benefit the customers of Airtel.

v.Airtel Cloud will offer customers a range of AWS services including Windows on AWS, SAP on AWS, VMware Cloud on AWS, database migration, and security and risk governance solutions.

vi.This partnership may extend to the collaboration around the Internet of Things(IoT) segment and machine learning (ML) to support the customers to adopt new services.  

vii.By 2023, the consulting firm expects the public cloud market in India to reach the $8 billion mark, up from $2.6 billion in 2018.

Key Points:

i.International Data Corporation(IDC) Semiannual Public Cloud Service Tracker Forecast 2019 H2 stated that the public cloud services market in India will reach around 7.1 billion USD in 2024 with a compound annual growth rate (CAGR) of 20.3% from 3.4 billion USD in 2020.

ii.Airtel serves more than 2500 large enterprises and numerous emerging businesses with an integrated product portfolio.

iii.Airtel provides data centre services, managed services, and cloud services to top India and global enterprises, start-ups, SMEs, and governments with multiple strategic alliances.

About Bharti Airtel Limited:
MD & CEO– Gopal Vittal (India and South Asia)
Headquarters– New Delhi

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