On 24th September 2020, Aakash Educational Services Limited(AESL) appointed Indian Cricketer Yuvraj Singh as its brand ambassador to promote its brands including Aakash Institute, Aakash IIT-JEE, Akash Digital and Meritnation.
As the brand ambassador of AESL, Yuvarj Singh will lead the “Success is Waiting”, a multi-channel campaign of Aakash Digital.
Success is Waiting:
i.Aakash Digital conceptualised the Success is Waiting campaign in partnership with Cheil India, the creative agency of AESL with the main focus on “come back stronger”
ii.The communication of the campaign is designed around the comeback story of Yuvraj Singh, who had a successful cricketing career, later the battle with cancer and his comeback to the field and his humanitarian initiatives.
iii.As a part of the campaign, Yuvraj Singh will promote ways to celebrate failure and to make a comeback with more determination, strength and focus.
Recent Related News:
i.On May 06, 2020, ELSA Corp (English Language Speech Assistant Corporation) India, the education technology company based out of the US (United States), has appointed Indian Test team vice-captain Ajinkya Madhukar Rahane (31) as its brand ambassador for India, Middle East, ANZ (Australia & New Zealand) and SAARC (South Asian Association for Regional Cooperation).
ii.On 28th May 2020, Vice-Captain of Indian Cricket Team in limited-overs, Rohit Sharma became the first brand ambassador of the IIFL Finance.
About Aakash Educational Services Limited(AESL):
Chairman & MD (CMD)-J.C. Chaudhry
Director & CEO– Aakash Chaudhry
Headquarters– New Delhi