City Union Bank unveils new digital payment solutions at Global FinTech Fest 2025

City Union Bank (CUB), recognized as one of India’s oldest and most trusted private sector banks, made a significant launch at the Global FinTech Fest (GFF) 2025, which took place in Mumbai from October 7 to 9.

• The GFF 2025 was organised by the The Payment Council of India (PCI), National Payment Corporation of India (NPCI) and Fintech Convergence Council (FCC).

Key Highlights

CUB, with the NPCI and fintech partners, has launched IoT (Internet of Things) -based UPI (Unified Payment Interface) payments, AI (Artificial Intelligence)-driven support, and biometric authentication to enhance customer experience.

UPI circle – My Devices: This enables secure UPI Payments via IoT devices such as Smart TVs.

• The functionality allows a primary user to securely delegate UPI access to up to five secondary devices or users, such as family members.

UPI Reserve Pay: This allows customers to block funds from their linked accounts (including Savings Accounts, RuPay Credit Cards, and Credit Lines) for subsequent multiple debits on a merchant platform until the block is used, revoked, or expires.

• If only a partial amount is debited, the remaining blocked funds automatically return to the customer’s usable balance.

UPI Help: This is specialized for UPI payments, designed to provide instant, AI-powered support, resolve transaction queries, and manage fraud alerts with greater speed and accuracy.

Multisignatory Workflows: A key impediment to UPI adoption in business-to-business (B2B) and corporate payments is the lack of institutional control.

• This feature embeds necessary multi-approval layers into UPI transactions.

UPI Enabled Cash Withdrawal: The CUB launched UPI-enabled cash withdrawals at Business Correspondent (BC) touchpoints.

• This cardless withdrawal process functions by using a QR (Quick Response) code, allowing customers to access cash without a debit card.

BioAuth and FaceAuth: The introduction of BioAuth and Face Auth as additional authentication methods for UPI transactions is a calculated move to align with the country’s stringent regulatory expectations for digital payment security.

CUB Depend: The launch of CUB Depend – Credit Line on UPI directly integrates pre-sanctioned credit facilities into the UPI payment flow.

• This allows customers immediate access to credit when performing transactions, substantially boosting their payment capacity and utility on the UPI rail.

NTB Flow: It also introduced Loan Against Mutual Funds, which digitizes and simplifies the Non-Traditional Banking (NTB) process, enabling rapid access to credit against financial assets.

CUB Desire: This is a systematic savings plan for CUB and NON CUB Customers to save easily and fulfil their dreams and future plans.

CUB Rupay MSME Card:  India’s First AI enabled Credit Card designed for smarter MSME (Micro, Small and Medium Enterprises) customers is launched.

About City Union Bank (CUB):
Managing Director (MD) and Chief Executive Officer (CEO): Dr. N. Kamakodi
Headquarters: Kumbakonam, Tamil Nadu
Tagline: Trust and Excellence since 1904.