According to the Brand Finance Insurance 100 – 2025 report, the Life Insurance Corporation of India (LIC), headquartered in Mumbai, Maharashtra, has been ranked third among the world’s strongest insurance brands, achieving a Brand Strength Index (BSI) score of 88 out of 100. In terms of overall brand value, LIC holds the 12th position globally among the most valuable insurance brands.
- Poland-based PZU, has secured the top position among the world’s strongest insurance brands with a BSI score of 94.4 with AAA+ brand rating. It is followed by China Life Insurance (AAA+ brand rating) which holds the second position with a BSI score of 93.5.
- The report highlights that the top 100 insurance brands have witnessed a 9% increase in brand value in 2025, driven by factors such as better underwriting performance, higher investment income, rising interest rates (IR), and improved profitability.
Note: Brand Finance releases the Insurance 100 report annually, ranking the world’s most valuable and strongest insurance brands based on their market performance and brand strength.
Most valuable insurance brands:
i.Ping An Insurance has retained its position as the most valuable insurance brand for the ninth consecutive year, maintaining a brand value of USD 33.6 billion.
ii.Allianz has seen a 9% increase in its brand value, reaching USD 26.7 billion.
iii.Nissay/Nippon Life Insurance has experienced the fastest growth, with its brand value rising by 94% to USD 9.2 billion.
Top Five Strongest Insurance Brands
| Rank | Brand | BSI score | Country |
|---|---|---|---|
| 1 | PZU | 94.4 | Poland |
| 2 | China Life Insurance | 93.5 | China |
| 3 | Life Insurance Corporation of India (LIC) | 88.0 | India |
| 4 | NRMA Insurance | 87.2 | Australia |
| 5 | UnipolSai Assicurazioni (S.p.A) | 86.8 | Italy |
i.Other companies include PICC from China, which ranks 6th with a Brand Strength Index (BSI) score of 86.3, followed by Ping An in 7th place with 86.1.
ii.Poste Italiane from Italy holds the 8th position with 82.9, while Norway’s Gjensidige is 9th with 81.3. Cathay Life Insurance from Taiwan rounds out the top 10 with a score of 81.1.
Top five most valuable insurance brands of 2025
| Rank | Brand | Country | Brand Value (USD billions) |
|---|---|---|---|
| 1 | Ping An | China | 33.6 |
| 2 | Allianz | Germany | 26.7 |
| 3 | AXA | France | 19.8 |
| 4 | China Life | China | 18.3 |
| 5 | Generali Group | Italy | 17.0 |
LIC Progress:
i.LIC recorded a 17% year-on-year (yoy) increase in its standalone net profit (NP) for the quarter third (Q3) of financial year 2024-25 (FY 25) , reaching Rs 11,056.47 crore, up from Rs 9,444.42 crore in the previous year (PY). This growth was driven by a reduction in management expenses, particularly in employee-related costs.
ii.On a consolidated basis, LIC’s net profit rose by 16% to Rs 11,009 crore, compared to Rs 9,469 crore a year earlier. Employee compensation and welfare expenses dropped 30%, decreasing from Rs 18,194 crore to Rs 14,416 crore. As a result, the expense ratio improved by 231 basis points (bps), falling from 15.28% to 12.97%.
Key Points:
i.The market capitalization of leading insurance brands has increased, driven by a rising demand for insurance across various sectors.
ii.State Bank of India (SBI) Life Insurance (Indian insurer) ranks 76th on the list of the most valuable insurance brands in the Brand Finance Insurance 100 report.
Related News: According to the Union Budget 2025-26 (FY 26), Union Minister Nirmala Sitharaman, Ministry of Finance (MoF) has announced a significant policy change, increasing the foreign direct investment (FDI) limit in the insurance sector to 100%, up from 74%.
- However, this increased FDI limit applies only to companies that reinvest the entire premium collected within India. Additionally, the government will review and simplify the existing regulations related to foreign investments in the insurance sector.
About Brand Finance:
Chairman and Chief Executive Officer (CEO)- David Haigh
Headquarters– London, United Kingdom (UK)
Established– 1996
