In March 2025, Brand Finance released its annual IT Services 25 2025 rankings, highlighting the most valuable Information Technology (IT) services brands worldwide based on their financial performance, market position, and brand perception.
- American multinational Accenture PLC (Public Limited Company) has secured the top position globally, with a brand value of USD 41.50 billion.
- Indian IT firms Tata Consultancy Services (TCS) Limited and Infosys Limited ranked 2nd and 3rd, respectively, reflecting India’s strong presence in the industry.
- For the first time, India’s Hexaware Technologies Limited has entered the Brand Finance IT Services rankings 2025 at Rank 24th, showcasing its growing influence and market presence.
Brand Finance 2025 Methodology:
i.The ranking is based on brand value, market strength, and financial performance and the report evaluates brand perception, investment, and business performance in the IT services sector.
ii.The collective brand value of the top 25 IT Services brands stands at USD163 billion in 2025. The top five brands have a combined brand value of over USD 99.32 billion, emphasizing the importance of IT services in the global economy.
Key Insights of the Report:
i.Accenture plc maintains its No.1 ranking from 2024, showcasing continued dominance in the IT services sector with brand value of USD 41.50 billion (up 2% ), leading the world’s most valuable IT services brand for the 7th consecutive year.
ii.TCS Limited with a brand value of USD 21.27 billion (up 11%) retained its position as the world’s 2nd most valuable IT services brand for the 4th consecutive year.
iii.Infosys Limited achieved a brand value of USD 16.34 billion (up 15%), recognised among the world’s top three most valuable IT Services brands for the 4th consecutive year and also achieved the fastest Compound Annual Growth Rate (CAGR) in brand value (18%) over the last 5 years among IT Services brands.
iv.The United States of America (USA) with 41.7 percent tops the Brand value by country, Followed by India with 36.1 percent.
Top 5 IT Services Brands in 2025:
| Rank | Brand Name | Country | Brand Value (USD Billion) | Rating |
|---|---|---|---|---|
| 1 | Accenture plc | USA | 41.50 | AAA |
| 2 | TCS Limited | India | 21.27 | AAA- |
| 3 | Infosys Limited | India | 16.34 | AAA- |
| 4 | International Business Machines (IBM) Consulting | USA | 10.20 | AAA |
| 5 | NTT DATA Group Corporation | Japan | 10.01 | AA |
Other Indian IT Brands in Global Rankings 2025:
| Rank | Brand Name | Brand Value (USD Billion) |
|---|---|---|
| 8 | Wipro Limited | 8.45 |
| 9 | HCL Technologies Limited | 7.90 |
| 12 | Tech Mahindra Limited | 5.60 |
| 15 | LTIMindtree Limited | 3.20 |
| 24 | Hexaware Technologies Limited | 2.75 |
i.Hexaware Technologies Limited, headquartered in Navi Mumbai (Maharashtra) enters into the Top 25 Most Valuable IT Brands globally with its brand value rising from USD 724 million in 2024 to USD 824 million in 2025, reflecting a remarkable 14% year-on-year (YOY) growth.
ii.It has climbed five ranks to secure the 24th position this year, while its Brand Strength Index (BSI) improved from 73.4 to 76.4, and its brand rating was upgraded to AA+.
iii.This remarkable growth is attributed to stable financial performance and a strengthened BSI, even amidst challenging geopolitical conditions and decision-making disruptions.
About Brand Finance:
Chief Executive Officer (CEO) – David Haigh
Headquarters – London, United Kingdom (UK)
Established – 1996
