The Ministry of Information & Broadcasting (I&B) has constituted an Animation, Visual Effects, Gaming and Comics (AVGC) Promotion Task Force headed by Apoorva Chandra IAS, Secretary I&B among other representatives form Union Government, State Government and key Industry players.
- The Task Force has to submit its first action plan within 90 days and will also be responsible for framing a National AVGC policy.
i.Creation of AVGC Promotion Task Force was announced in the Union Budget 2022-23 by the Hon’ble Finance Minister, to recommend the ways to realise and build domestic capacity for serving our markets and the global demand.
ii.The AVGC sector in India has the potential to become the torch bearer of “Create in India” and “Brand India”.
iii.India has the potential to capture 5% (approx. USD 40 billion) of the global market share by the year 2025, with an annual growth of around 25-30% and creating over 1,60,000 new jobs annually.
iv. AVGC Promotion Task Force also includes State Governments of Karnataka, Maharashtra, Telangana and also the heads of education bodies such as All India Council of Technical Education, National Council of Educational Research and Training and representatives of industry bodies such as Media and Entertainment Skills Council(MESC), Federation of Indian Chambers of Commerce & Industry(FICCI) and Confederation of Indian Industry (CII) .
iv.The Terms of Reference of the Task Force include the following:
- Framing of a national AVGC policy,
- Recommend national curriculum framework for Graduation, Post-Graduation and Doctoral courses in AVGC related sectors,
- Facilitate skilling initiatives in collaboration with academic institutions, vocational training centres & Industry,
- Boost employment opportunities,
- Facilitate promotion and market development activities to extend global reach of Indian AVGC Industry,
- Enhance exports and recommend incentives to attract FDI in the AVGC sector.
About Ministry of Information and Broadcasting:
Union Minister – Anurag Thakur (Lok Sabha MP; Hamirpur constituency, Himachal Pradesh )
Minister of State – Loganathan (L) Murugan (Rajya Sabha MP; Representing Madhya Pradesh )
