As per report by Brand Finance India has moved up one position to become the world’s seventh most valued ‘nation brand’ with an increase of 32% in its brand value to USD2.10 billion in the last one year, the highest among the top-20 countries and in the league of top 10. The US remains on the top with a valuation of $19.7 billion.
Top 5 Countries
| 1 | US |
| 2 | China |
| 3 | Germany |
| 4 | UK |
| 5 | Japan |
Key points:
The report said that India has seen its brand value increasing on the back of ‘Incredible India’ campaign. Germany suffered due to the recent scandal involving Volkswagen cars.
- China’s rise to become the world’s biggest economy and it has retained its 2nd position despite a decline of one per cent in its brand value to USD 6.3 billion. Its recent stock market turbulence and slowing growth will also extend the US’ tenure of the No. 1 spot.
- Rank among BRICS nations: India is second most valued among BRICS nations after China, followed by Brazil, Russia and South Africa.
- Iran, Cameroon, Tanzania, Kenya and Zambia are five best performing nation brands whereas Ukraine, Peru, Russia, Honduras and Argentina are five worst performing nation brands in the world. Singapore is the world’s strongest nation brand in 2015, while Switzerland and U.A.E are the 2nd and the 3rd strongest nation brands.
Brand Finance:
World’s leading independent brand valuation and strategy consultancy. Every year Brand Finance values over 3,500 brands – across all sectors and geographies. The results are published in the media to raise awareness of brands as valuable business assets, which must be managed and invested in. Other Brand Finance studies include the Nation Brands 100, the Football 100 and the Global Intangible Finance Tracker (GIFT).
- HQ: London, UK
- CEO:David Haigh