- The latest campaign was different from others as it used peppy rap music to provide information to people.
Note: Viruss has done a video with peppy music for RBI. Viruss is popular for his original rap Bam Bhole in 2017, which was recreated for the Akshay Kumar- Kiara Advani starred film Laxmii(2020).
About Awareness Campaign
i.The latest campaign of RBI with peppy music provides latest instructions to people about how they can and should protect themselves against cyber crimes including those on the UPI and identity theft.
ii.The campaign encourages the public, especially tech-savvy netizens who show preference to transact online safely.
What is the ‘RBI Kehta Hai’ awareness campaign?
Launched– It was initiated and launched by RBI in 14 languages.
Purpose– To create awareness and educate the public about safe banking and financial practices.
Firsts– It was the 1st even 360 degree campaign initiated by RBI using all mass media, including media such as television, radio, newspapers, hoardings, web banners, gifs, social media and SMS
Recent Related News:
On September 27, 2020 The Reserve Bank of India(RBI) roped in Indian Film Actor Amitabh Bachchan for the customer awareness campaign to prevent naive account holders from being deceived by fraudsters.
About Reserve Bank of India(RBI):
Formation– 1 April 1935
Governor– Shaktikanta Das
Headquarters– Mumbai, Maharashtra
Deputy Governors– 4 (Bibhu Prasad Kanungo, Mahesh Kumar Jain, Michael Debabrata Patra, and M Rajeswar Rao)