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Kantar’s BrandZ India Report 2021: Amazon, Asian Paints, Tata Tea top India’s Most Purposeful Brand Rankings

Kantar’s BrandZ India report unveils 2021’s most purposeful brands in India. As per the report, Amazon, Asian Paints, and Tata Tea emerge as the most purposeful brands in India across technology, non-Fast-moving consumer goods (FMCG) and FMCG categories respectively.

  • The report is based on an analysis of 418 brands across 30 categories, to find the brand’s purpose and its ability to ‘make people’s lives better’.
  • It report surveyed over 12,000 respondents and the database includes 28 attributes that make a brand favourable to shoppers.
  • The 2021 report was focused on purposeful brands during the COVID-19. It spotlighted the most purposeful Indian brands across the 3 business segments of technology, FMCG, and Non-FMCG.

India’s Top 5 Most Purposeful Brands – Technology, FMCG, Non-FMCG:

Rank Most Purposeful Technology Brands Most Purposeful FMCG Brands Most Purposeful  Non-FMCG Brands
1 Amazon Tata Tea Asian Paints
2  Zomato Surf Excel

(detergent brand)

Samsung and Jio
3 YouTube Taj Mahal (tea brand) MRF
4 Google and Swiggy Parachute and Maggi Tata Housing
5 Flipkart Britannia Airtel

i.Tech brands show how everyday convenience contributes to brand purpose. FMCG brands are focusing on reducing the carbon footprint and taking a social stance.

ii.Non-FMCG brands are adopting marketing strategies that promote the brand beyond the function of a product or service.

iii.77 percent of Indian consumers are actively engaging with sustainability.

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4 Indian institutes have made it to the Times Higher Education(THE)’s World Reputation Rankings 2021, the annual ranking of THE that features the top 200 universities based on the votes from leading academics across the globe.

About Kantar:

CEO – Chris Jansen

Global headquarters – London, England

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